Zooterra is reimagining how we support nature through a patent-pending platform that gives users a direct, transparent and fun way to help protect wildlife and natural habitats.

Nature has never been more vulnerable as we go through Earth’s 6th mass extinction, yet people are not compelled to put enough money behind wildlife and habitat conservation. When we consider contributing to nature conservation, we often wonder “where is my money going?” and “how can I tell I’ve made an impact?.”  Furthermore, the current experience lacks personalization and people are not able to build a connection to distant places and species which is needed for them to become more engaged. 

Zooterra is working to bridge these gaps. On the platform, you can buy a token associated with wildlife and natural areas from around the world.  Proceeds from each token directly support a specific project linked to the token’s habitat, wildlife or local community.  The tokens contain a limited-edition artistic representation of the wildlife that it supports and project and country badges.  As you collect more tokens and badges from around the world, you are building your Guardian portfolio while getting stories about the areas supported and the conservation work on the ground.

At Zooterra, our mission is to democratize engagement and action around nature conservation. Become a Guardian of Nature and help transform the way we protect habitats and wildlife.

Zooterra's Story

From our founder Julio Corredor
As a child, I was fascinated by the cheetah. Its speed pushed the limits of the possible and brought a sense of wonder and possibility to me. As I grew older, my love for animals developed so much that I almost became a veterinarian. While I ended up in business and on the Strategy and Innovation team at Pfizer, my interest in nature never waned. Five years ago, I learned that there were only 7,000 cheetahs left in the wild, declining from about 100,000 in 1900. I was in shock: how could such a popular and seemingly common animal be endangered? Soon after, I decided to host a fundraiser on my birthday, to support the cheetah. I looked online for a charity where I could give the money to and none of the major charities gave me an option to donate specifically to cheetahs. Even the smaller charities did not provide transparency into the specific projects that my money would support. With no choice, I ended up giving the money to one of the large charities, but I was frustrated at how my engagement was being limited to giving money to a general fund.