What is Zooterra?
Zooterra is reimagining how we support nature through a
patent-pending product that gives users a direct, transparent and
fun way to help protect wildlife and natural habitats.
Nature has never been more vulnerable as we go through Earth’s
6th mass extinction, yet people are not compelled to put
enough money behind wildlife and habitat conservation. When we
consider contributing to nature conservation, we often wonder
“where is my money going?” and “how can I tell I’ve made an
Zooterra is working to bridge these gaps. On the platform, users
can buy a token called terra associated with 1-hectare of natural
area and wildlife from around the world. Each terra is a
collectible generated through the Ethereum blockchain to ensure
unique ownership. The proceeds from terra sales go to projects
linked to the areas and wildlife selected. Users can see the
projects that they are supporting and get updates on the progress
being made towards helping specific habitats and species. They
can hold on to their terras or exchange them on Ethereum
Our mission is to democratize engagement and action around habitat and wildlife conservation.
From the founder Julio Corredor
As a child, I was fascinated by the cheetah. Its speed pushed the limits of the
possible and brought a sense of wonder and possibility to me. As I grew older,
my love for animals developed so much that I almost became a veterinarian.
While I ended up in business and on the Strategy and Innovation team at Pfizer,
my interest in nature never waned. Five years ago, I learned that there were
only 7,000 cheetahs left in the wild, declining from about 100,000 in 1900. I
was in shock: how could such a popular and seemingly common animal be
endangered? Soon after, I decided to host a fundraiser on my birthday, to
support the cheetah. I looked online for a charity where I could give the money
to and none of the major charities gave me an option to donate specifically to
cheetahs. Even the smaller charities did not provide transparency into the
specific projects that my money would support. With no choice, I ended up
giving the money to one of the large charities, but I was frustrated at how my
engagement was being limited to giving money to a general fund.
After more research, I realized that It was not just the cheetah that was in
trouble: it was also the lion, the tiger, giraffes, lemurs and so many other
species whose populations in the wild are quickly declining. It was a systemic
issue affecting our world’s nature. I decided to get more hands-on and apply my
strategy and innovation experience towards developing new ways for people to
engage with helping nature. Knowing that habitat loss affects 85% of endangered
animals, I started playing with some ideas. I needed a place to explore the
ideas so this took me to Guatemala where I met the Ministry of the Environment
and ACOFOP, an organization that coordinates the efforts of the forest
communities in Peten, Guatemala (an area about half the size of New Jersey).
The work of the forest communities was impressive: they were not only
protecting the forest but were also deriving their livelihoods from it, using
fairly sophisticated methods. At the core of their success preserving the
forest was the stewardship that the communities had on their own natural areas
and wildlife and how having that stake in nature’s success drove their
behavior. This experience helped me evolve my ideas into a model that could be
scaled to give people around the world the opportunity to be stewards of
natural areas while partnering with those doing tangible conservation work on
the ground. All this, while providing the transparency that my experience
donating lacked and, therefore, providing a channel for people to engage in a
more hands-on way.
These series of events were the beginning of Zooterra. With your help, it will
bring much-needed change and transform how we approach wildlife and habitat
Thanks for reading,