Zooterra is currently in development and the ability to purchase terra collectible tokens is coming soon. Join the mailing list to be the first to know.
What is Zooterra?
Zooterra is reimagining how we support nature through a patent-pending product that gives users a direct, transparent and fun way to help protect wildlife and natural habitats.
Nature has never been more vulnerable as we go through Earth’s 6th mass extinction, yet people are not compelled to put enough money behind wildlife and habitat conservation. When we consider contributing to nature conservation, we often wonder “where is my money going?” and “how can I tell I’ve made an impact?”
Zooterra is working to bridge these gaps. On the platform, users can buy a token called terra associated with 1-hectare of natural area and wildlife from around the world. Each terra is a collectible generated through the Ethereum blockchain to ensure unique ownership. The proceeds from terra sales go to projects linked to the areas and wildlife selected. Users can see the projects that they are supporting and get updates on the progress being made towards helping specific habitats and species. They can hold on to their terras or exchange them on Ethereum collectibes marketplaces.
Our mission is to democratize engagement and action around habitat and wildlife conservation.
Zooterra's Story
From the founder Julio Corredor
As a child, I was fascinated by the cheetah. Its speed pushed the limits of the possible and brought a sense of wonder and possibility to me. As I grew older, my love for animals developed so much that I almost became a veterinarian. While I ended up in business and on the Strategy and Innovation team at Pfizer, my interest in nature never waned. Five years ago, I learned that there were only 7,000 cheetahs left in the wild, declining from about 100,000 in 1900. I was in shock: how could such a popular and seemingly common animal be endangered? Soon after, I decided to host a fundraiser on my birthday, to support the cheetah. I looked online for a charity where I could give the money to and none of the major charities gave me an option to donate specifically to cheetahs. Even the smaller charities did not provide transparency into the specific projects that my money would support. With no choice, I ended up giving the money to one of the large charities, but I was frustrated at how my engagement was being limited to giving money to a general fund.
After more research, I realized that It was not just the cheetah that was in trouble: it was also the lion, the tiger, giraffes, lemurs and so many other species whose populations in the wild are quickly declining. It was a systemic issue affecting our world’s nature. I decided to get more hands-on and apply my strategy and innovation experience towards developing new ways for people to engage with helping nature. Knowing that habitat loss affects 85% of endangered animals, I started playing with some ideas. I needed a place to explore the ideas so this took me to Guatemala where I met the Ministry of the Environment and ACOFOP, an organization that coordinates the efforts of the forest communities in Peten, Guatemala (an area about half the size of New Jersey).
The work of the forest communities was impressive: they were not only protecting the forest but were also deriving their livelihoods from it, using fairly sophisticated methods. At the core of their success preserving the forest was the stewardship that the communities had on their own natural areas and wildlife and how having that stake in nature’s success drove their behavior. This experience helped me evolve my ideas into a model that could be scaled to give people around the world the opportunity to be stewards of natural areas while partnering with those doing tangible conservation work on the ground. All this, while providing the transparency that my experience donating lacked and, therefore, providing a channel for people to engage in a more hands-on way.
These series of events were the beginning of Zooterra. With your help, it will bring much-needed change and transform how we approach wildlife and habitat conservation.
Thanks for reading,
Team & Advisors
Julio Corredor
Founder & CEO
Over 20 years of business experience in general management, corporate strategy, global innovation, entrepreneurship and poverty reduction and passionate about protecting our Earth’s habitats and wildlife.
Taylor Pile
Marketing Lead
With a decade’s worth of marketing experience, Taylor has developed programs for the Sierra Club, Nike, Whole Foods, VitaminWater, Soundcloud, Aeropostale and many more. Taylor's work has been featured in Time, Forbes, the Huffington Post, and Vogue, amongst other notable outlets.
Dave Renz
Technical Lead
Technology entrepreneur with a diverse technical and business background spanning large companies and early-stage startups. Extensive real-world managing technical teams and designing and developing scalable web, mobile and blockchain products.
Sam Weber
Analytics Architect
Sam is an earth scientist specializing in environmental applications of big data remote sensing and geospatial techniques. Leveraging decades of satellite imagery, he creates trends and analytics within areas of conservation interest.
Mike Korchinsky
Mike is the founder of Wildlife Works, a pioneering wildlife conservation company financed by the development and management of REDD+ programs. With over 20 years of experience working directly with developing country governments, private sector and local communities on implementing conservation projects, Mike has led Wildlife Works to become one of the world's leaders in REDD+.
Chrome or Firefox as your browser
Ethereum (ETH) for purchasing Terras
Metamask as your digital wallet
Ether is a digital currency that powers the Ethereum network, which is what Zooterra is built on. To purchase Ether we recommend you use the application Coinbase .
Metamask acts as a digital wallet to purchase and hold terras and other crypto assets on the Ethereum blockchain. By connecting MetaMask to your Coinbase account you can acquire terras on Zooterra.
Transfer Ethereum to the Metamask digital wallet using the Coinbase integration. Once the two are connected, you will be able to seamlessly buy terras on the blockchain.
Zooterra is reimagining how we support nature through a patent-pending product that offers a direct, transparent and fun way to help protect wildlife and natural habitats. On the platform, we offer tokens called “terras,” each associated with 1-hectare of natural areas from around the world. Each terra is a unique collectible generated through the Ethereum blockchain to ensure unique ownership.
Natural areas are divided into hectare units defined by a longitude-latitude coordinate system. Each hectare is then linked to a unique blockchain collectible called a terra and uniquely identified in the blockchain. The collectibles are created on the Ethereum network and use the ERC721 protocol for non-fungible tokens.
70% of the proceeds from each terra sale go to projects linked to the natural areas and wildlife selected by you. You will be able to see the projects that you are supporting when you buy a terra and then get updates on the progress being made towards helping specific habitats and species.
By purchasing a terra you are directly supporting a conservation project related to the broader natural area where the terra is located. The projects could support the habitat, wildlife or people in the local community which are interconnected in the success of preserving the natural area. The projects are predetermined and disclosed as part of the terra description.
The project will be determined by the needs and opportunities of the area and by the availability of suitable partners to execute on the ground.
Transparency is a core value of Zooterra. Users are provided progress and impact for the projects supported through two means: satellite image analysis and periodic project updates.
Terras are crypto collectible and not a currency, comparable to a baseball or Pokemon card. However, since terras live on the Ethereum blockchain, they cannot be falsely replicated or stolen.
Zooterra is a public benefit corporation, not a charity, and, therefore, purchases on the platform are not tax deductible. Based on the new U.S. tax code, it is estimated that 92% of US households will claim the standard deduction starting with the 2018 tax returns, which means that you would have likely not itemized a contribution to Zooterra even if it was tax deductible. Please consult your accountant for any tax-related advice.
Reach out to the Zooterra team at [email protected] for any inquiry.
Join our mailing list and take your first step towards becoming a guardian of nature!