What is Zooterra?
Zooterra is reimagining how we support nature through a patent-pending platform that gives users a direct, transparent and fun way to help protect wildlife and natural habitats.
Nature has never been more vulnerable as we go through Earth’s 6th mass extinction, yet people are not compelled to put enough money behind wildlife and habitat conservation. When we consider contributing to nature conservation, we often wonder “where is my money going?” and “how can I tell I’ve made an impact?”
Zooterra is working to bridge these gaps. On the platform, you become a Guardian of Nature by buying digital tokens called terras. Each terra token is a unique collectible associated with 1-hectare of natural area from around the world. Proceeds from each terra directly support a specific project linked to your terra’s habitat, wildlife or the local community which you can view through geolocation. As you collect terras from around the world, you build your Guardian history and reach higher levels, while getting updates on the projects you’ve supported and satellite image analysis.
At Zooterra, our mission is to enable everyone to have a stake in nature and take action. Become a Guardian of Nature and help transform the way we protect habitats and wildlife.
Zooterra's Story
From the founder Julio Corredor
As a child, I was fascinated by the cheetah. Its speed pushed the limits of the possible and brought a sense of wonder and possibility to me. As I grew older, my love for animals developed so much that I almost became a veterinarian. While I ended up in business and on the Strategy and Innovation team at Pfizer, my interest in nature never waned. Five years ago, I learned that there were only 7,000 cheetahs left in the wild, declining from about 100,000 in 1900. I was in shock: how could such a popular and seemingly common animal be endangered? Soon after, I decided to host a fundraiser on my birthday, to support the cheetah. I looked online for a charity where I could give the money to and none of the major charities gave me an option to donate specifically to cheetahs. Even the smaller charities did not provide transparency into the specific projects that my money would support. With no choice, I ended up giving the money to one of the large charities, but I was frustrated at how my engagement was being limited to giving money to a general fund.
Team & Advisors
Julio Corredor
Founder & CEO
Over 20 years of business experience in general management, corporate strategy, global innovation, entrepreneurship and poverty reduction and passionate about protecting our Earth’s habitats and wildlife.
Bryan Kimbell
Marketing Lead
Cause and consumer marketing leader with 12+ years of experience in sales, marketing, advertising, media, business and brand development with startups and medium-sized companies.
Dave Renz
Technical Lead
Technology entrepreneur with a diverse technical and business background spanning large companies and early-stage startups. Extensive real-world managing technical teams and designing and developing scalable web, mobile and blockchain products.
Sam Weber
Analytics Architect
Sam is an earth scientist specializing in environmental applications of big data remote sensing and geospatial techniques. Leveraging decades of satellite imagery, he creates trends and analytics within areas of conservation interest.
Mike Korchinsky
Mike is the founder of Wildlife Works, a pioneering wildlife conservation company financed by the development and management of REDD+ programs. With over 20 years of experience working directly with developing country governments, private sector and local communities on implementing conservation projects, Mike has led Wildlife Works to become one of the world's leaders in REDD+.
You need a web browser and a credit card to identify the terras you want to purchase and make a payment.
Zooterra is reimagining how we support nature through a patent-pending product that offers a direct, transparent and fun way to help protect wildlife and natural habitats. On the platform, we offer digital tokens called “terras,” each associated with 1-hectare (2.5 acres) of natural areas from around the world. Each terra is a unique collectible and only owned by one person.
Natural areas are divided into hectare (2.5 acres) units defined by a longitude-latitude coordinate system. Each hectare is then linked to a unique digital token called a terra and uniquely identified.
70% of the proceeds from each terra sale go to projects linked to the natural areas and wildlife selected by you. The rest supports company operations, building the Guardian community, and conducting analytics. You will be able to see the projects that you are supporting when you buy a terra and then get updates on the progress being made towards helping specific habitats and species.
By purchasing a terra you are directly supporting a conservation project related to the broader natural area where the terra is located. The projects could support the habitat, wildlife or people in the local community which are interconnected in the success of preserving the natural area. The projects are predetermined and disclosed as part of the terra description.
The project will be determined by the needs and opportunities of the area and by the availability of suitable partners to execute on the ground.
Transparency is a core value of Zooterra. Users are provided progress and impact for the projects supported through two means: satellite image analysis and periodic project updates.
Terras tokens are digital collectibles and are not currently available on the blockchain as crypto collectibles. However, we are very excited about the potential of blockchain and envision a day when Zooterra collectibles could also live on the blockchain. In the future, if there is strong interest from the Zooterra community and penetration of crypto currencies and use of digital wallets such as Metamask increase, we might link each terra to an Ethereum ERC721 token so that terras can be exchanged in crypto collectible marketplaces such as OpenSea.
Zooterra is a Public Benefit Corporation (PBC) using a market-based approach for environment conservation. Zooterra has a triple bottom line as it aims to generate business value through environmental, social, and financial benefits.
Zooterra is a public benefit corporation, not a charity, and, therefore, purchases on the platform are not tax deductible. Based on the new U.S. tax code, it is estimated that 92% of US households will claim the standard deduction starting with the 2018 tax returns, which means that you would have likely not itemized a contribution to Zooterra even if it was tax deductible. Please consult your accountant for any tax-related advice.
Reach out to the Zooterra team at [email protected] for any inquiry.
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